D&AD Deadline

The deadline for projects to be handed into the D&AD was the 19th of March.
Unfortunately I was not able to complete my ident for this deadline, above is my first edition ident, which is the progress of the ident as of 19/03.

I was unable to finish my ident for the deadline mainly due to severely underestimating the time it would take to fully model, texture and animate everything in the ident. I have also had several issues with losing progress of animations and hiding elements from certain sequences, an example of this can be seen in the thumbnail for the first edition, in which the grey jagged spike in the background is actually an object from the ocean scene. Unfortunately this has resulted in the majority of my time being spent fixing visual errors.

I am currently working to complete my ident for the project deadline.

Current Ident Evaluation:
Currently, the ident is not full length, but the content that exists is a strong indicator of what the whole video will feel like. The style and animations are designed to be quirky, making the viewers smile, which I believe to be a strong element of cinema. While I have also focused heavily on effects such as hard shadows, reflections and screen effects to make the scenes pleasing to look at.

This version is also lacking the SFX I previously mentioned I would be adding. I have the majority of the SFX I wish to use, however I believe it will be best to add these in through After Effects as opposed to straight into Cinema4D.