Notes:
An interesting ident comprised of 2D and 3D animation. It successfully captures a different range of emotions from different genres of film. As my initial thoughts for my own ident were for animation, this is a good example for me to look at. However, I feel this ident has afew flaws that could potentially alienate various audiences.
The frequent use of shades of pink, with hearts, flowers and butterflies seems almost too feminine, as if an almost blatant attempt to appeal to younger female audience. The art style also seems aimed to appeal to younger audiences.
Overall I feel the ident does successfully capture the essence of cinema, but does not equally advertise itself to all age groups, nor does it take any risks, as a result of this, it is an okay ident as opposed to being something amazing.
One part of this ident I particularly like is how the Cineworld logo starts of as a part of the animation, but is transitioned smoothly into its logo form for the final few seconds.
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