In my research, I have stated I stumbled across DCM's All You Need To Know About DCM PDF document. However, one page of this PDF stuck out to me. Titled "Digital Cinema is Social", it showed just 2 statistics, but these 2 statistics in my opinion could be extremely helpful.
73% of 15-24 year olds use social media to talk about their cinema visit
3 is the average group size for 15-24 year olds
Social media is an incredibly large part of many people lives now and being able to include this in some form in my ident could be extremely beneficial for DCM, seeing as there current social media following is quite small.
Digital Cinema Media
YouTube
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