Notes:
This ident is aimed more at the experience of the cinema itself as opposed to the movies. Communicating that the cinema is an experience for everyone, facial expressions show joy and amazement in crowds full of all ages. Showing cinema rooms, lobbies and screens to create a happy atmosphere. This ident is a completely alternate style to my initial plans for my own ident (as I wish to use animation), but is worth noting that these idents can also be successful with little to no animation.
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