Monday, 13 January 2014

DCM Idents "Amazement, Laughter and Suspense"



Notes:
These are DCM's most recent idents. All 3 make use of the same visual effect in which the DCM logo is used to frame a video while a video also plays in the background. This effect creates a lot of activity on the screen, including the frequent cutting to other pieces of footage. 
What I feel is most important about these idents is the range of footage used is very diverse, the clips are often of explosive events, extreme close-ups or beautiful sights, all of which have a very strong visual impact.

20/01
Update:
In conjunction with my recent decision to focus on movie worlds, I would like to also discuss the use of worlds in these idents. In particular, "Amazement" makes frequent use of shots of worlds, showing nature, space and the ocean, which could all be taken as a movie world, with the power of cinema able to transport and immerse us in all these locations.

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