Notes:
Norman's ident focuses around the MTV logo, similar to how DCM's current ident focuses on their logo. Norman's ident pulls of this far more successfully by incorporating the logo into the video better. While DCM's logo is used as a kind of view-port for a different video, Norman's MTV logo comes to life as all the motion is drawn to the logo as if it were a magnet, all the objects also making a circle around the logo and becoming and extension to the logo as opposed to a background.
Much like music itself, the logo assumes different forms, from digital based polygon meshes to a thick fur ball. We are kept entertained by these different forms.
I feel this ident is very interesting to watch and captures a lot of what music is, in a very effective and simple manner. I would like to create something similarly simple to this. DCM's colour selection perfectly compliments simplicity.
No comments:
Post a Comment