The Colour Affects site gives us a detailed analysis of colours and their associated physiological properties. I will be able to use this assist me in creating and visualizing emotion in my own ident. The benefit of this site in partciular is it does not associate one colour with one emotion, instead it lists multiple emotions, both positive and negative, with each colour.
For example, red is not solely a colour that represents anger, it can also suggest warmth and excitement.
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